Before becoming the United States first lady, Michelle Obama has been known as a fashionable brilliant lawyer graduated from Princeton and Harvard University. When her husband get ahead in the presidential nomination, she became a "sweetener" that is always eagerly awaited: the fashionable dress of "pretty sight".
Not surprisingly, magazines such as People, Vanity Fair, and Vogue denote her as best-dressed woman. Even Forbes gave more to her nickname: the most powerful women of 2010.
One who missed the record, great clothes shopping. An economic review ever calculate, in 189 public appearances between November 2008 and December 2009, Michelle spent no less than 2.7 billion dollars to buy clothes from her favorite brands.
David Yermack of New York University's Stern School of Business to count, Obama wears clothing and accessories from 29 different brands, such as J Crew, GAP, Dillard's and DSW. One time appear, at least 14 million U.S. dollars "stuck" in the body. "Beyond the cost of a supermodel and movie star looks," he said.
But he did not mention Michelle spends her personal money for this appearance, because he might get it as a gift or any special discounts. "If so, have overseen an indication of corruption in it," he said, in a review published in the October issue of Harvard Business Review. he wrote in an article titled The Michelle Obama Effect.
Value of shares of the company that bears Michelle fashion raised. In that period, their share rose 2.3 percent, while other brands are not worn down 0.4 percent, said Yermarck.
He compared Michelle to the wife of French President Carla Bruni equally "literate" fashion. What Carla did not apply necessarily destabilize the value of shares, because she was fanatical on the top brands that most people untouched. Dior is the favorite brand. "Who's Michelle, she blends well-known brand with brands that most people can afford it," he said.
Secretly, Michelle has become a new fashion icon in the U.S.. Indian-American designer, Naeem Khan, admitted getting another blessing from this. When Michelle ordered her dress to appear in a dinner with Prime Minister Manmohan Singh in November 2009, the U.S. socialite hunting the same dress. In February this year, Khan told The Wall Street Journal that since Michelle Obama's appearance in the show, the entire stock of the design had been "flying" from the shelf. "It was a blessing in itself," he said.
However, the opposite applies to Obama. Touches the president did not always prove magical for brands selected by Obama. Designer Maria Pinto and Kai Milla (who is married to singer Stevie Wonder), had closed their stores. In fact, for his inauguration, President Obama wearing a Hart Schaffner Marx brand that already 137 years old. Three days later, this brand of parent company filed bankruptcy!
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